Monday’s Mode Suisse showroom event, panel discussion and fashion show was inspirational and showcased 9 talented Swiss designers. Mode Suisse was founded by Yannick Aellen who’s intent is to support, expose and provide a platform to designer’s in Switzerland so buyers, fashion media, industry heads and fashion lovers meet to see collections for future collaborations.
The panel discussion ‘Lobbying in fashion – supporting Switzerland’s creative industry’ moderated by Christina Duss (from the Sonntagszeitung) raised many issues on the table. Issues raised included the overabundance of designer’s in the marketplace, Switzerland being a difficult market to penetrate, a gap between designer’s and the end-consumer, fast-fashion and how consumer behaviour to buy cheap decreases the value and notion to what it actually takes to produce a garment. And finally how fashion lobbying provides building bridges between governments, industry and designers.
This year’s show had the following talented designers – each unique in their own way: Huber Egloff, Julian Zigerli, Lida Noba, Worn – HEAD Genève, Sandro Marzo, Steinrohner, IAHAI, Adrian Reber, enSoie. My favorite Men’s SS16 looks came from #JulianZigerli who showcased a beautiful white suit with an illusional effect of ink stains. Another was the brown t-shirt with white contouring edges and matching shorts. #AdrianReber also had a stunning look – the blue straight cut jacket with white trousers detailed with printed colored vertical stripes on the sides and front.
For SS16 Women – I was impressed by #LidaNoba designs and fabrics. The first entrance look took me away – an aquamarine blouse with an oversized bow around the collar, with a waistcoat, skirt, socks and Huber Egloff SS16 stilettos. #HuberEgloff also had lacquered and slightly transparent black trousers presented underneath a black jersey which I’m ready to order for next spring.